Mammon | Character Review | Obey Me!

Described as ‘greedy’, ‘stupid’, and ‘scummy’, I didn’t expect to like Mammon. However, as I spent more time in the Devildom and got to know ‘The Great Mammon’ – as he calls himself – I realised there was more to this perpetually-indebted Avatar of Greed than his lust for money. If you’re not put off by his cocky attitude and tendency to ‘repossess’ valuable items, you may get the chance to see Mammon’s sensitive side, which comes complete with the classic tsundere blush and adorably awkward intimate moments.

*Story N/A – Obey Me doesn’t feature individual character routes

Character Design

Initially introduced as being an irresponsible, greedy idiot, my first impression of Mammon was not a positive one. I’ll be honest, I found him annoying. He refers to himself as ‘The Great Mammon’, or, ‘Mammon-sama’, and he very clearly thinks of MC as nothing more than a hassle. The other demons pick on him, but they assure you it’s not a problem because Mammon’s a masochist (yes, they actually say he’s a masochist), and from their complaints about him stealing their things and constantly getting into debt, I wasn’t too impressed.

Similar to: Sakamaki Ayato (Diabolik Lovers), Ryukai Ryoji (Bad Boys Do It Better)

However, this quickly changed after the story allowed for some one-on-one time with the Avatar of Greed. Mammon is one of the first demon lords to switch from thinking you’re just some lowly human to actually caring about you. In fact, Mammon becomes surprisingly reliable and supportive. Once you get past the ‘sticky fingers’ and narcissistic manners of speech, you find Mammon can actually be caring, protective, and even sweet.

By the time I reached the end of Chapter 20, my perception of Mammon had completely flipped. While he does tend to get caught up in his greed, he also has an endearing, vulnerable side. His awkwardness in expressing himself combined with his adorable blush won me over, and his outrageous get-rich-quick schemes became entertaining rather than a nuisance.

Tsundere / Ore-sama / Bakadere*

Tropes: Mammon definitely has difficulty expressing his feelings, especially in front of his brothers, leading to some great tsundere moments that slowly won me over. This awkwardness with vulnerability is exacerbated by his over-the-top ‘Ore-sama’ (arrogant) attitude, as Mammon doesn’t want to show his sensitive side to anyone. Instead, he prefers to talk himself up and act superior to those around him.

*I’ve also labelled him (affectionately) as ‘Bakadere’, ‘Baka’ meaning something like idiot or ‘dummy’. He may have trouble showing that he cares, but he’s surprisingly thoughtful, and they do say it’s the thought that counts.


Story structure: Obey Me doesn’t have individual routes for characters. Instead, you have the opportunity to romance any and all of the demon brothers, depending on the dialogue choices you make. You can also unlock side-stories through cards won in the game’s gacha feature (called ‘Nightmare’), which often allow for more one-on-one time with your love interest(s) of choice.

Initially, Mammon (and the other demon lords, for that matter) wants nothing to do with MC. He makes it very clear that he’d much rather be gambling or trying another scheme to make money (without working, of course). He always has an excuse for needing more money, and he’s not afraid to ask for a loan – one which he is unlikely to repay, despite his best assurances.


– Mammon (Official Website)

However, as the story progresses, Mammon’s attitude towards MC changes drastically. His character growth in the first arc was one of my favourites across the cast. Even if you don’t see him as a romantic option, having a powerful demon protect you is definitely a relief, as the other characters make it clear that it’s unsafe for a magically-inept human to wander unprotected amongst hungry demons.

Watching him gradually open up and show his softer side to MC was highly rewarding. Plus, his knack for getting into trouble provides plenty of entertainment and comedic relief. Despite the rough first impression, you know that if you ever needed help, you could call Mammon and he would be there in a heartbeat.

Final Thoughts

I found Mammon annoying when I first started playing Obey Me, but he’s grown on me significantly since then. If you can look past the kleptomania and irresponsibility with money, you’ll find that Mammon is actually a caring, protective demon who would drop everything to help you if you asked. He’s also a lot of fun, whether he means to be or not, so you know you’d never be bored with a demon like Mammon around.

You’ll like Mammon if you like: blushing tsunderes, loveable idiots, hot guys allergic to being fully-clothed, ‘Ore-samas’ who are secretly cinnamon rolls, and/or guys who are always getting into trouble (and debt) but will absolutely have your back if you ask them for help.

Voice Actor

Kobayashi Hirotaka (古林 裕貴)

~ Kobayashi Hirotaka is the voice actor for Mammon ~

Game Info

Game Name:
Obey Me! One master to rule them all!
Producer(s): NTT Solmare, Shall We Date?
Platform: Mobile
Available for download: here!
Age Rating: PG / 12+

Bonus Content

Lyrics: Rui Fujishiro
Composers: Maeshima Soshi

Are You Ready?

‘Are You Ready?’ is exciting, fun, and surprisingly sweet when you look at the lyrics. It suits Mammon’s personality well and it’s one of my favourites of the character songs released so far.

As with the other character songs, ‘Are You Ready?’ is sung in Japanese, but there are translated lyrics available at the Fandom Wiki page.

It also comes with the audio drama track, ‘Mammon and the Cat’, which pretty much covers the concept of the track. You get to hear Mammon being cute with a cat, but there’s an extra twist that I won’t spoil. This track is in Japanese, but a translation of the dialogue can be found here.

Lyrics: Rui Fujishiro & New K

Choose Me

‘Choose Me’ was the first of Obey Me’s ‘Unit Songs’, in other words, a group song rather than individual character songs. It features not only Mammon, but also Leviathan and Asmodeus. For translated lyrics, see the Fandom Wiki page.

The song is available to listen to on Spotify. It sounds similar to some of the rap unit songs that have been released lately, such as those by Hypnosis Mic and Paradox Live. It’s highly energetic and features the three demon brothers competing for MC’s love.

It also comes with the audio drama track, ‘From Us to You’. In this drama track, the three brothers realise MC is coming to the Devildom to visit and they prepare a gift – a stuffed toy with recorded audio messages. Each of the brothers records a different message, which you can hear in the drama track. This track is in Japanese, but a translation of the dialogue can be found here.

Support Sweet & Spicy

~☆ New Supporters! ☆~




+ Add your name to the list!

As our site is ad-free, we rely on your generous donations to maintain Sweet & Spicy Reviews. If you would like to support us, you can do so by checking out our Ko-fi page via the button below:

For business enquiries, please contact us at:

Twitter | Facebook | Reddit

More like this…


  • The fact that I cannot find any comments here for Mammon is a crime so I’ll be the first!
    My first impression of him, along with most likely a big percentage of the fandom, is similar that I found him slightly annoying because of his egotistical narcissism in the first few chapters of the story. He was kinda shit at his job of protecting us because he would much rather be anywhere else than close by, but after the incident with Levi and seeing how Lucifer protected the MC seems to have changed something? He did try to rescue us but wasn’t fast enough to reach in time (from what little I can remember about the details of the game) and in the end he took care of us when we were alone with him. His kleptomania and habit of lying about it is still scummy but I somehow didn’t mind it as much in the later chapters since he didn’t steal from us as much as he tried to in the beginning. He’s sweet, outgoing, and sensitive to other people’s feelings (…most of the time. not always, but most of the time.) that anyone can be drawn in by his charm. And in the story of Nightbringer, he was very open about his thoughts as he texts the MC how he appreciates you cheering up Levi after he was sad about the snake situation. It’s easy to see why he’s the fan favorite lol. Even though Satan bumped him down to #3 on my favorites list (he tied with Levi), just because I think I would enjoy my time more with someone who shares similar interests like Satan or has a more introverted personality that I can relate and won’t drain my very little social battery like Belphie, or because I subconsciously lean towards guys that are a bit more quiet romantic types (Satan and Belphie if you listened to their character songs), Mammon is hard to ignore or dislike because you know he’s always there for you regardless. He hypes you up and wouldn’t hesitate to take the blame for you if the situation was serious (I don’t know if this was shown in the first game or any events, but it is canon in Nightbringer when Lucifer reprimands MC for putting his brothers in danger and I have gushed about it in my tumblr blog lol)
    Also I agree that his character song is very exciting and fun (and I may have listened to it nonstop for a week after I first heard it ha) and my heart melts after learning the meaning behind the lyrics. It shows that when it comes to love, Mammon is willing to push aside his scummy greedy ways to celebrate you and all that is about you. And it brings my heart full of joy knowing that in his eyes we’re always worth getting that much excited about. He’s your personal cheerleader!

    Liked by 1 person

    • That’s such a good point! Mammon is such a hype man, and his energy is contagious. I didn’t like him to start with but he definitely grew on me ♥ Belphie seems like the type who would be fun to nap with, so his presence is quite soothing (which I love~). I’ve loved all the character songs so far, tbh, but Mammon’s one is so fun and the lyrics are so sweet^^


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.